We
 Create
 Strategies

to solve complex challenges in organizations, integrating data and gamification that drives true change.
Think
and
Do
tank
Think
and
Do
tank

Translating 
Vision 

into tangible experiences and achievements with immediate innovative results, through prototypes, pilots, and cycles of continuous improvement.
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From a challenge…

A bank needs its customers to quit the habit of using cash by promoting the use of electronic money.

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DEEP-ROOTED PARADIGM!

…to a success story

by involving more than 500 people in a gamified digital solution with a specific mission: To defeat the "malevolent cash". This is how habits are changed.

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Fun 
& 
Joy 

The Science Behind Engagement

Fun isn’t a pastime—it’s a human necessity.

Because gamification brings play, pleasure, and learning to the brain, at ANCS we use it to turn resistance into motivation, transform dry metrics into meaningful experiences, and build environments where people join in with true enthusiasm. We turn gamification into a strategic force that sparks innovation, boosts productivity, and forges authentic connections in the worlds of work and branding.

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The Strategic Side of Fun

Gamification unlocks human dimensions far beyond entertainment—learning, collaboration, problem-solving, creativity, and growth.

Such experiences fuel innovation, bring teams into alignment, and deepen bonds with clients and consumers.

Each playful act awakens powerful motivations that, when harnessed strategically, turn into real, measurable results.

Reveal Actions That Activate Intrinsic Motivation
Learn something new
Go up a level
Grow in any aspect
Solve a challenge
Figure something out
Beat an opponent (real or not)
Solve a problem
Explore and discover

 Challenges
 that
 reshape
 organizations

Every organization faces challenges that may come from the outside (clients, sales channels, competitors) or from within (people, culture, processes).

Identifying them is the first step. Solving them requires strategy, human-centered design, and measurable execution.

Which challenges would you invest in?
CHALLENGES
from
within
the organization
CHALLENGES
from
within
the organization
CHALLENGES
from the
outside
of the organization
Human
Behavior
CHALLENGES
from the
outside
of the organization
Human
Behavior
In any case, we are talking about

Human 
Behavior 

A fascinating and dynamic black box with needs, opinions, priorities, and every changing decisions. This requires organizations to be more flexible than ever.
?
✓
✕

Cargando…

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—
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From Challenges to Action

Spotting problems isn’t enough. At ANCS, we design, execute, and measure solutions that create real impact.

Blending strategy, creativity, gamification, and technology, we turn organizational challenges into lasting results.

We Deliver Results

We drive purposeful results.
We translate your OKRs and KPIs into clear motivational maps, with learning and engagement cycles that ensure continuous tracking and progress.

We Think and Deliver

There are plenty of consultants telling you what to do but not how.
We plan, design, implement, measure, adapt, and iterate until success is achieved.

We Resist Inertia

Resistance to change is part of every organization. We help shape a new way forward, a new shared mindset.

We Ask the Tough Questions

Without exception. Organizations are complex systems, and our expert Tankers know the challenge of keeping synergy alive.
If an organization isn’t ready, we guide it toward its goal. When it is, the impact speaks for itself.
Discover more
From Challenges to Action
We Deliver Results
We Think and Deliver
We Resist Inertia
We Ask the Tough Questions

From Challenges to Action

Spotting problems isn’t enough. At ANCS, we design, execute, and measure solutions that create real impact.

Blending strategy, creativity, gamification, and technology, we turn organizational challenges into lasting results.

We Deliver Results

We drive purposeful results.

We translate your OKRs and KPIs into clear motivational maps, with learning and engagement cycles that ensure continuous tracking and progress.

We Think and Deliver

There are plenty of consultants telling you what to do but not how.

We plan, design, implement, measure, adapt, and iterate until success is achieved.

We Resist Inertia

Resistance to change is part of every organization.

We help shape a new way forward, a new shared mindset.

We Ask the Tough Questions

Without exception. Organizations are complex systems, and our expert Tankers know the challenge of keeping synergy alive.

If an organization isn’t ready, we guide it toward its goal. When it is, the impact speaks for itself.

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Innovation 
in 
Action 

Solutions backed by research and purpose

Our brands and proprietary developments generate real value for organizations. The Serious Lab and Data Savers are the result of years of research, creativity, and applied technology to solve the most critical challenges with clients and employees.

According to Data Analytics, between 40% and 60% of digital marketing spend vanishes without return. The Serious Lab was created to deliver high-value, memorable experiences that reinvent how brands connect with customers. We are LATAM’s first gamification agency with an integrated focus on data, engagement, and lasting results.

Only 21% of employees are truly engaged, according to Gallup. At Data Savers, we drive the evolution of Human Resources toward a Human Capital vision: your employees take care of your customers. We offer AI- and gamification-based solutions to diagnose turnover, improve workplace climate, increase productivity, and reimagine consumer interaction at points of purchase.
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Our brands work together to help your brand apply new, meaningful, and engaging experiences.
Our Tankers

Javier

Hi, I’m Javier,

A game and gamification systems designer and university professor focused on applying the power of play to learning.

One of my proudest achievements is developing my own gamification framework and working on more than 100 learning projects. Several of these projects have won international awards, including multiple awards at Gamicon.

Nacho

Hi, I’m Nacho,

An advertising and marketing professional focused on marketing, trade marketing, and business development. I turn strategies into results for companies, particularly in consumer goods, retail, and technology.

One of my proudest achievements was earning a LATAM Best Practice recognition at a global technology company with a strategy that increased market share by more than 18% and sell-out by 26%.

Rodrigo

Hi, I’m Rodrigo,

A strategist, advertising professional, and marketing specialist focused on uncovering behavioral insights. Over more than three decades, I’ve worked with all kinds of brands and organizations—both for-profit and nonprofit—from SMEs to Fortune 500 companies, across sales, marketing, branding, innovation, and human resources.

One of my proudest achievements has been taking my work across borders, leading projects throughout Latin America and the United States, co-founding our think-and-do tank, and being recognized by Gerente magazine as one of Colombia’s Top 100 Managers in 2013 in the Entrepreneurship category.

Victoria

Hi, I’m Vix,

A communications professional and educator by training, with academic experience in Colombia, Italy, and Spain. I’m currently pursuing a PhD in Social Sciences, researching how social innovation can help build stronger organizational cultures. I have more than 15 years of experience in education and in projects focused on creating meaningful change for people and communities. What drives me is understanding what lies behind the numbers and structures, and turning those insights into plans that create real impact.

One of my proudest achievements was leading a nonprofit organization in the United States that, under my leadership, raised more than $25 million in scholarships, helping students from low-income backgrounds attend college. I led a team of 30 people with a combination of strategic thinking and genuine connection.

Jonathan

Hi, I’m Jonathan,

A senior digital product designer and CX/UX strategist with more than 20 years of experience designing digital platforms and services. I bring together customer experience, information architecture, interface design, and technical implementation to create digital experiences that work from strategy through execution.

One of my proudest achievements is designing for multiple countries and cultures, including Colombia, Spain, the Netherlands, Canada, Chile, and the United States.

John

Hi, I’m John,

A mathematician and business administrator with experience as an intrapreneur in Colombia’s financial sector. I’ve created software and technology innovation products that have received several recognitions, including the Ingenio Award, the Inter-American Development Bank’s One Hundred Startup open innovation program, and Deloitte’s LetStartup initiative.

One of my proudest achievements was developing an algorithmic trading system for the banking industry at the age of 20, long before this type of technology became widely adopted.

Giovanni

Hi, I’m Giovanni,

A communications strategist and advertising professional with more than 20 years of experience. I specialize in sustainable management, digital marketing, growth hacking, and e-commerce.

One of my proudest achievements has been leading circular economy, social development, and environmental transformation projects, helping organizations turn their impact into strategies that drive value, strengthen positioning, and fuel growth.

Luis

Hi, I’m Luis,

An executive producer, creative advisor, and executive media and brand consultant. I’ve served as a content executive for broadcast television networks in Colombia, Ecuador, Peru, and Mexico, designing TV channels, formats, and groundbreaking content that challenges conventions and crosses borders.

One of my most rewarding achievements was producing the Peruvian film Chavín de Huántar: The Rescue of the Century, which drew more than 1.6 million moviegoers to theaters and is currently available on Netflix.